The Sega Genesis initially competed against the aging 8-bit NES, over which it had superior graphics and sound. The North American version went by the name "Genesis" due to a trademark dispute. The name was said to represent superiority and speed, with the powerful Motorola 68000 processor in mind. The first name Sega considered for its console was the MK-1601, but it ultimately decided to call it the "Sega Mega Drive" in Europe and Japan. Any game made for the Mega Drive hardware could easily be ported to these systems. The final design was eventually also used in the Mega-Tech, Mega-Play and System-C arcade machines. Hayao Nakayama, Sega's CEO at the time, decided to make its new home system utilize a similar 16-bit architecture. Meanwhile in the arcades, the Sega System 16 had become a success. The console has a legacy with certain games available on the console being offered as downloads to be played on newer consoles, fan translations and indie game development.Īlthough the Sega Master System was a success in Europe, and later also Brazil, it failed to ignite much interest in the North American or Japanese markets, which, by the mid-to-late 1980s, were both dominated by Nintendo's large market shares.
With over 29 million units sold, it became Sega's most successful console.
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